Splice Marketing Unveils New Branding After Seven Years in Business
A bold rebrand signalling a new era in healthcare marketing.
Australia’s leading healthcare marketing agency, Splice Marketing, has unveiled their new brand after seven years in business.
The transformation features a new master brand and is reflective of the growing industry trend for more healthcare practices and services to engage in compliant-focused marketing.
Led by veteran healthcare marketer, Ellie Bakker and her team of 25 employees, the rebrand project was a year-long project to capture the essence of what matters in healthcare marketing, plus keep a nod to the bright orange brand which started it all.
“Healthcare is the largest sector of the Australian economy and our country’s biggest employer, but up until recently, many healthcare services weren’t utilising marketing to its full potential to create strong, reputable brands and attract and retain patients,”
Bakker said.
“We work with healthcare services of all sizes across Australia. This monumental growth and reach meant it was time for Splice Marketing to refresh and reflect where we are as an agency today."
“It’s no longer the brand I started as a side hustle, but a fully-fledged growth marketing agency, offering compliant, ethical, and results-driven marketing services to healthcare providers in Australia and internationally.”
The new brand includes the legacy bright orange, with a modern twist of complementary lemon, greens and blues sub-colours. The logo has been recreated to deliver a modern twist on the previous logo, but pays homage to the original branding.
“We don’t want to forget where we came from, so keeping the legacy aspects of the brand was important, but we wanted to redefine who we are and what we do, which is where the decision to articulate our services into one message: ‘Only healthcare – because only healthcare matters’.”
Bakker expressed.
The new messaging cements the agency’s focus, taking only healthcare clients and focusing solely on promoting healthcare offerings to the Australian and international markets.
The new brand has been rolled out across website, digital, social media, merchandise and online advertising to coincide with the start of 2025 and an even bigger year in healthcare marketing for the Splice Marketing team.
“The next 12 months are shaping up to be our biggest yet, with more clients, more campaigns and more opportunities to give back to the healthcare community,"
Bakker said.
"Not only will we continue creating industry-leading growth marketing campaigns, our annual Marketing Assistance Package, which provides pro-bono marketing care to health charities, is due to open for nominations in March.”
Splice Marketing is Brisbane-based healthcare marketing agency who bring world-class, compliant-focused marketing strategies to some of Australia’s biggest healthcare services. Some of their clients include Smith + Nephew, Cochlear, RACGP, Chronic Pain Australia, Australian Healthcare Week and Monash House Private Hospital.
Comments