Soul+Wolf & PKF Digital Deliver Best Retail Project at the 2025iTnews Benchmark Awards with IRONMAN 4x4

The world’s largest enterprise-grade Shopify Plus integration with Oracle NetSuite fuels global expansion for off-road leader.

IRONMAN 4X4, a global leader in off-road vehicle solutions, has won the 2025 iTnews Benchmark Award for Best Retail Project.

The award recognises Australia's most innovative digital transformations across government, industry, and public sectors. The digital transformation, delivered in collaboration with the award-winning Shopify Plus partner agency, Soul+Wolf and Netsuite Implementor, PKF Digital, has redefined how IRONMAN 4x4 conducts business across the globe – powered by a robust, enterprise-grade Shopify Plus integration with Oracle NetSuite.

The Challenge

Outdated Systems Holding Back Global Growth Founded in 1958 in Melbourne, IRONMAN 4x4 has evolved into a world leader in 4x4 parts & accessories, serving everyone from casual adventurers to military organisations across six continents.

With the rising demand for off-road vehicles and legacy systems limiting their current growth, the brand needed a modernised, scalable digital solution to enhance both B2C and B2B operations.

"The project goals were clear: to digitally transform IRONMAN 4X4. Improve operational efficiency and enhance customer experience for both B2C and B2B,"

says Marco Rosano, Co-Founder and Managing Director of Soul+Wolf.

The Solution

A Next-Generation Shopify Plus & NetSuite Integration.

To solve IRONMAN 4X4s challenges, Soul+Wolf designed and delivered two Shopify Plus migrations together with a robust, enterprise-grade Shopify Plus and Oracle NetSuite integration, specifically built to handle their complex and demanding NetSuite requirements, which were implemented in parallel by PKF Digital.

Key Features:

● Custom B2B Ordering Platform: Bulk ordering, account management, and automated warranty claims, streamlining partner transactions.

● Global Expansion Readiness: Launched stores in Australia, the USA, and Thailand, tailored for specific markets while maintaining brand consistency.

● Seamless ERP Integration: Shopify Plus now syncs in real-time with Oracle NetSuite, automating product creation and management, inventory, distributor and customer accounts, pricing, ordering and fulfillment updates, as well as financial management for three different countries, each with their own subtle ways of operating.

Measurable Success:

Increased Orders, Efficiency, and Visibility Two months post-launch, IRONMAN 4X4 saw:

● +20% Increase in B2B Orders: Wholesale clients embraced the streamlined ordering process.

● +23% Increase in Search Visibility: SEO optimisations drove record organic traffic.

● +30% of Orders Now Fully Automated: Reducing customer service costs and supply chain inefficiencies.

But beyond the numbers, this 18-month, multi-country project delivered one of the largest NetSuite-Shopify integrations on record—bringing automation, scalability, and efficiency to an industry that has long relied on outdated systems.

As IRONMAN 4x4 Chief Information Officer, Fabian Wolf puts it:

“I usually say that I'm not a technology guy, I'm a business guy doing technology. And that's the important thing—we're here to create better business and better ways for companies to operate. With a great team and a shared vision, we managed to truly transform the way IRONMAN 4x4 operates.”

By embracing cutting-edge digital solutions, IRONMAN 4X4 has set a new benchmark for what's possible in the off-road and automotive industry—proving that even the most old school industries can evolve to meet the needs of the modern consumer.

[Event] Shopify Unlimited: Enterprise Solutions for NetSuite Users

Many enterprise merchants running NetSuite, share a common misconception that their intricate business processes are beyond Shopifys capability. For enterprise merchants running NetSuite and contemplating the move to Shopify Plus, Soul+Wolf is hosting a free event to help.

Join Soul+Wolf and Shopify at Shopify Unlimited: Enterprise Solutions for NetSuite Users, on May 15, 2025 at QT Melbourne. Find out more here.

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Soul+Wolf is the digital agency where design meets performance and the #1 Shopify Plus Agency for NetSuite Integration

IRONMAN 4x4 is a globally recognised brand specialising in off-road vehicle equipment. Founded in Melbourne in 1958, the company has grown to serve customers across multiple continents, providing rugged and reliable products for o-road enthusiasts, military organisations, and more.

PKF Digital is an expert at unscrambling even the most complex digital systems, so that your people, your technology, and your operations can all work together seamlessly, efficiently and profitably.