Cheil Worldwide & electriclime° Korea have teamed up to produce a new global film for Samsung Vision AI.
Directed by South African filmmaker Billy Pols, the global spot sees a family united in a sleek, modern location and shows off the AI TV’s stand and cable-free design.
In association with Cheil Worldwide, electriclime° produced the project through their new Korea office, with Executive Producer Seung Ku Lee at the helm.
With just 30 days from start of pre-production to delivery, the film was shot in Bangkok, Thailand, with DoP Maxim Desmet.
The Samsung Vision AI product was unveiled at CES 2025 in Las Vegas, a proving ground for breakthrough technologies and global innovators.
Credits
Client | Samsung
Agency | Cheil Worldwide
Executive Creative Director: Tal Shub
Account Director: Euiyoung Kim
Account Manager: Rachel Koo
Production Company | electriclime°
Director: Billy Pols
DoP: Maxim Desmet
Partners: Michael Ahmadzadeh, Pabz Alexander
Executive Producer: Seung Ku Lee
Producer: Rachel Chung, Wonman Kim
1st AD: Mattnin Yantadilok
Set PA: Wasinee Sungkaprom
Art Director: Satawat khamphen
Focus Puller: Pirun Dejdamrong
Steadicam Operator: Watcharawit Ya-inta
1st Steadicam Assistant: Peerawish Tippantong
2nd Steadicam Assistant: Angkoon Sansiriwong
Qtake Operator: Trin Palitkul
Key Grip: Thamrngrit Pramaipim
Gaffer: Wirot Sittiwech
Location Manager: Teerayut Ruksacho
Location Assistant: Akawit Senator
Casting Director: Surangkana Suwanjinda
Stylist: Wantana Warintarawech
HMU: Amnat Chinpratan
Offline Editor: Kevin Whelan
DI: Lucid Colour
Colourist: Wonseok Ko
DI Crew: Imgoo Jo, Suhyeon Bae, Boram Yeom, Hyewon Hong
DI Producer: Onew Kim
Manager: Yujin Seo
Post: OPUS Studio
2D Motionographer: Jun Minjeong, Song Hyejoo
3D Generalist: Lee Jihoon, Kwon Soonhyung
Supervisor: Park Hyunhee
Compositor: Park Taehoon
Music Composer: Floris de Haan
Master Recording: Hongseok Oh
Service Production Company: TAPROD
CEO: Serge Thimbre
Partner & Executive Producer: Louis Ditapichai
Executive Producer: Nicolas Sacre
Line Producer: Prakaiwat Guyon
Production Manager: Chaiwat Wattanasin
Production Coordinator: Chanokmart Puechponsub
Production Assistant: Phitchaphorn Phikulyaem
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