Binance collaborates with local street artist to celebrate the start of the 2025 Australian Race
Today, Binance, the world’s leading cryptocurrency exchange, has unveiled a fan-designed race helmet Formula One driver Pierre Gasly will wear at this weekend’s season-opening race in Australia, brought to life through a striking 5x2 metre mural on La Trobe Street.
The winning design was created by a Binance user and fan through the Pierre Gasly Helmet Design Contest, a global competition hosted by Binance. Featuring the nation’s iconic green and gold sporting colours, it incorporates national symbols such as the kangaroo and emu, along with a tribute to the iconic circuit etched across the top.
Matt Adnate, one of the country’s most influential street artists, brought the design to life with a breathtaking mural set against the Melbourne skyline, with Pierre and fans in attendance. The artwork features an eagle, a powerful bird of prey native to Victoria, symbolising speed, precision, and the competitive spirit that drives the race.
Surrounding it are key campaign elements including the front of the winning helmet design and Pierre Gasly’s portrait, capturing the human side of racing. The winning Binance helmet design incorporates the circuit itself, further embedding the city’s racing culture into the piece. Together, these elements create a dynamic tribute to the passion and intensity of the race.
The full helmet design comes alive through the interactive augmented reality (AR) experience, seamlessly integrated into the mural. This immersive AR feature enables fans to engage with the helmet from every angle, and can be accessed globally, allowing fans to explore the race circuit through a QR code.
"Bringing my artwork into an augmented reality experience adds an entirely new dimension to the piece. My murals are about connection and storytelling, and with AR, viewers can step deeper into that world. Seeing the helmet emerge from a glowing portal, surrounded by the energy of the track, brings the artwork to life in a way that mirrors the speed and intensity of the race. It’s an exciting fusion of art and technology that pushes creative boundaries,”
shares Matt.
This unique unveiling marks the culmination of the helmet design competition, which received over 500 entries from 75+ countries in January 2025. The winning design was chosen by a judging panel that included Pierre Gasly and his team.
As part of the campaign, Gasly will auction his Australian helmet after the race through F1 Authentics, with proceeds supporting CROW Youth Boxing, a local charity dedicated to empowering First Nations youth communities, one close to mural artist Adnate.
Pierre Gasly said:
“The mural brings the winning helmet design to life in a bold, dynamic way. The contest showcased the passion and creativity of fans worldwide, and it’s incredible to see their vision come to life. Binance is continuing to bring fans closer to the sport, and I can’t wait to wear this design on track in Melbourne.”
“Building on the success of the 2023 campaign, the incredible global engagement in the second edition of the Pierre Gasly Helmet Design Contest highlights the strength of our partnership with Pierre and BWT Alpine F1 and the energetic blend of the crypto and F1 communities. This year, the winning design comes to life through a striking mural and immersive AR experience, bringing fans closer to the action. We’re excited to keep pushing boundaries and delivering unique, engaging experiences worldwide”,
said Sarah Dale, Binance Global Head of Partnerships.
About Binance
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. Binance is trusted by more than 250 million people in 100+ countries for its industry-leading security, transparency, trading engine speed, protections for investors, and unmatched portfolio of digital asset products and offerings from trading and finance to education, research, social good, payments, institutional services, and Web3 features. Binance is devoted to building an inclusive crypto ecosystem to increase the freedom of money and financial access for people around the world with crypto as the fundamental means.
About Binance AU
Binance Australia is a leading digital currency exchange platform that enables Australian users to easily buy and trade a leading range of cryptocurrencies, leveraging cutting-edge technology from Binance.com's advanced trading platform. Binance also plays a critical role in the Australian digital asset ecosystem as a proud provider of liquidity to many peer cryptocurrency exchanges.
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