2025 Oasis Committee
Following a record-breaking event in 2024, the Oasis Committee is back and ready to build on its success for an even more impactful 2025.
Under the leadership of Chairperson Michelle Testa, Client Partner at Carat, the Committee has spent the past six months carefully analysing and reimagining the event to ensure even greater success this year.
“We were absolutely thrilled with our outcome in 2024, raising a record-breaking $162,190, and more importantly, refocusing the event around its core purpose,” said Testa. “Since September, we’ve been reviewing every aspect of the event, identifying key successes, and exploring new opportunities to take the event to the next level.”
A key factor in the Committee’s success has been its innovative “Squad and Sprint” approach.
The 17-member team is divided into three specialised squads, each focused on specific areas, and led by senior talent:
Marketing Squad led by Eloise Cribb, The Brand Agency
Revenue Squad led by Lelani Vakaahi, Urban List
Event Squad led by Alicia Campbell, Seven West Media
These squads work in “sprints” between major committee meetings, allowing for a more focused, agile approach and ensuring continuous progress towards the event’s goals.
“The response to join the Committee after the 2024 event was truly overwhelming,” Testa said. “It’s a clear testament to our ability to show that our industry can make a real impact for good, with new members eager to get involved and contribute.”
Guy Rees, State Manager - WA Youth Services, The Salvation Army Australia Territory said:
“I would like to recognize the passion, commitment and immense contribution of the past, present and future members of the Oasis committee. We are truly blessed to have such a wonderful long-term relationship that has gone from strength to strength and I am really excited to see this continue to grow. Thank you just is not quite enough but I am truly grateful for the leadership and commitment of Michelle and the incredible work put in by the committee to host such an amazing event - and the significant contribute this brings to change the lives of young people in WA.”
said Rees.
“I would like to take the opportunity to acknowledge the support and contribution made by outgoing 2024 Committee – Bronte Davy (Rare), Evelyn Dalton (Moonsail), Luke Whelan (Perth Is OK!) and Reyne Thompson (The Brand Agency),”
said Testa.
The Oasis Committee raises awareness and funds for the Salvation Army’s efforts to help support disadvantaged youth.
The Salvation Army’s WA Youth Programmes are designed to serve some of the most disadvantaged young people within our community. These young people’s lives have been severely impacted by their parents’ or guardians’ alcohol and drug addiction, mental health and unstable home environments. As a direct result they experience family violence, abuse, neglect and abandonment. The focus of the Oasis Project is Oasis House in Mirrabooka, with funds raised supporting a range of initiatives aimed at giving young people a safe and stable environment in the first instance and help them transition to independent living.
The Oasis Committee is excited to once again deliver a powerful industry event this year, with a new theme to be announced shortly complemented by some new initiatives intended to support the fundraising efforts.
Stay tuned for more updates as they prepare for another unforgettable year.
Save the date, Friday 16th May 2025 📅
Your 2025 Committee
Chairperson Michelle Testa - Client Partner, Carat
Marketing Squad Lead Eloise Cribb - Senior Account Director, The Brand Agency
Revenue Squad Lead Leilani Vakaahi - Commercial Director, Urban List
Event Squad Lead Alicia Campbell - Strategy and Insights Director, Seven West Media
Committee Members Jodie Allen - Group Director, Match & Wood
Chris Perera - Director & Co-Founder, Stream Outdoor
Mitchell Dehnel - Group Business Manager, Nine (not pictured)
Carma Levene - Marketing Consultant, Freelance
Tia Sullivan - Investment Manager, Initiative
Sophie Park - Client Manager, Carat
Sophia Taylor - Account Manager, Moonsail
Ebony Lane - Social Media Director, Perth is OK
Caitlin Buck - Account Executive, Val Morgan
Dominic Driscoll - Business Manager, oOH!
Sophie Fielding - Account Director, The Brand Agency
Jess Cameron - Agency Account Director, ARN
Kylie Macey - General Manager, Mediahub, 303 MullenLowe
Pictured: Back Row
Jodie Allen (Match & Wood), Ebony Lane (Perth Is OK!), Carma Levene (Marketing Consultant), Sophia Taylor (Moonsail), Sophie Park (Carat), Kylie Macey (303MullenLowe), Chris Perera (Steam Outdoor)
Front Row
Caitlin Buck (Val Morgan), Dom Driscoll (oOH!), Leilani Vakaahi (Urban List), Alicia Campbell (Seven West Media), Michelle Testa (Carat), Sophie Fielding (The Brand Agency), Eloise Cribb (The Brand Agency), Tia Sullivan (Initiative), Jess Cameron (ARN)
Absent: Mitch Dehnel (Nine)
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