King Living is pleased to announce the appointment of UM Australia as its new global media agency, with the full transition to be completed by 24 February.
This partnership signifies a strategic move to streamline and enhance the King Living global media operations, ensuring cohesive and effective communication across all markets.
UM Australia will serve as a central point of contact for King Living from its Sydney office, overseeing media strategies that cater to both local and international audiences.
Leveraging its global network, UM will work closely with its counterparts across various regions to ensure cultural nuances and market-specific needs are incorporated into every campaign.
“We are thrilled to partner with UM Australia as our global media agency,”
said Anna Howarth, Chief Marketing Officer at King Living.
“Their strategic counsel, research and data smarts, together with their collaborative global network will allow us to deliver unified yet locally resonant campaigns. This appointment is a pivotal step in driving our brand’s growth and deepening our connection with customers worldwide.”
UM Australia brings a wealth of experience in crafting data-driven and customer-centric media strategies, making them an ideal partner for the future of the King Living brand’s ambitions.
“Our commitment to innovative solutions and local market understanding will help King Living achieve their global objectives,”
said Anathea Ruys CEO at UM Australia.
“We are excited to bring their vision to life through impactful, results-driven media strategies that resonate with diverse global audiences.”
As King Living transitions to a new chapter with UM Australia, the company remains appreciative of the invaluable partnerships they have held looks forward to building on the strong legacy they leave behind.
About King Living
Since 1977, King Living has been at the forefront of Australian furniture design. Established in Sydney, Australia, King Living now operates in New Zealand, Singapore, Malaysia, China, Canada, the United Kingdom and the United States.
With a reputation built on steel, King Living designs and manufactures contemporary award-winning furniture that’s made to last.
All aspects of design and manufacturing are controlled by the in-house design team, supported by dedicated engineers within state-of-the-art manufacturing facilities.
About UM Australia
UM is a global media agency committed to empowering brands to their full potential of growth through the power of patterns by opening a brand’s aperture and rejecting black and white marketing decisions.
As the leading global media network in IPG Mediabrands, UM operates in over 100 countries, with more than 3,000 people serving a roster of global clients including Tourism Australia, American Express, General Mills, Emirates, Johnson & Johnson, Levi Strauss & Co, Dyson, Enterprise holdings, GrubHub, Upfield, ExxonMobil, Sony and Mattel.
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