electriclime° Join Samsung Galaxy Global Campaign Partnered With Cheil Worldwide & Logan Studios

electriclime° have joined the successful ‘All About Switching’ global campaign for Samsung Galaxy, teaming up with Cheil Worldwide and Logan Studios.

Following the first two films of the project, electriclime° worked on Season 3 with the launch of new Galaxy Z Flip6 and Fold6 products, as well as the Galaxy Watch Ultra and Galaxy Ring.

This animation film is the latest spot as part of the 'Why Galaxy' brand campaign platform that Samsung has been carrying out with an aim to sway users towards Galaxy smartphones.

By personifying apps with unique characteristics, the film highlights the benefits of Galaxy AI technology connected with all devices and highlights all key features into three pillars: productivity, creativity and health.

The storyline of Galaxy AI's technology gaining a superpower shows that AI is getting one step closer to real life, and the harmonious combination of Galaxy's innovative products and characters with existing personalities is a key element of this Season 3.

The newly-opened electriclime° team in Korea, led by Executive Producer Seung Ku Lee, partnered with Logan Studios, which created the previous seasons 1 and 2, and LA-based director Jens Gehlhaar for Season 3.

To see one of the films, click here. To see more from electriclime° click here.

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Client | Samsung

Creative Agency | Cheil Worldwide

Executive Producer: Leon Park

Production Company |  electriclime°, Logan, South and GiantStep

electriclime°

Executive Producer: Seung Ku Lee

Co-Founders: Michael Ahmadzadeh & Pabz Alexander

Animation Supervisor: Hyunhee Park

3D Lead: Jihoon Lee

Animators: Saeyoen Ho, Minjeong Jun, Minju Lee 

Logan Studios

Executive Producer: Paul Abatemarco

Creative Director: Jens Gehlhaar

Producer: Peter Rynsky

Production Coordinator: Andrea Scharf-Aguilar

Designers:  Josh Lee, Waka Ichinose

Editors: Davidson Corona, James Connelly

Animators: Adam Smith, Jim Chen, Simon Chan, Andrew Burda, Hyunjoon Kim, Insoo Kim, Leo Azevedo, Max Krone, Daniel Ma

SOUTH Music & Sound

Executive Producer: Ann Haugen

Producer: Alina Fox

Creative Directors: Dan Pritikin / Matt Drenik

Sound Designer and Mixer: Robin Holden

Composers: Nate Morgan, Vlad Berkhemer, Eric Plust, Jon Darling

VO Talents: Zelda Black, Sue Chestler, Cam Clarke, Michelle Chao, Verity Valdez, Matt Drenik, Josh Daly, Alexa Khan, Steve Stanley, Ben Holtzuller

Giantstep

Executive Producer: Yeonjoo Yoo

Producer: Jayoung Moon, Minkyeong Lee, Yeonkyung Kong

Animation: Giantstep