Design Bridge and Partners Welcomes Strategic Veteran Charlie Lowe as APAC Chief Strategy Officer
Design Bridge and Partners (DBP), a global leader in brand design and strategy, announces the appointment of Charlie Lowe as APAC Chief Strategy Officer, effective immediately. With over 15 years of experience driving transformative results for iconic global brands, Lowe will lead the agency's strategic vision across the APAC region.
During his decade-long tenure at Ogilvy, Lowe built an extensive portfolio working across major global hubs including Melbourne, Beijing, Singapore, and New York. His collaborative work with leading brands such as IBM, VW, Nestlé, British Airways, InterContinental Hotels, and Huawei earned multiple accolades, including Effies and a Webby Award for strategic excellence.
Following his return to Singapore, Lowe's leadership as Strategy Head at McCann Worldgroup SEA catalysed significant growth for the agency. He spearheaded major new business wins, securing global and regional campaigns. His strategic direction contributed to McCann Worldgroup being named Integrated Marketing Agency of the Year.
Commenting on his new role, Lowe stated,
“When I started having discussions with Design Bridge & Partners about joining the team, everyone I spoke with was not only incredibly talented but also genuinely nice and engaging. Beyond being impressed by their list of exciting clients and work, I thought, ‘I really want to work with these people.’”
In his role as APAC Chief Strategy Officer, Lowe will oversee DBP's strategic capabilities across the region, ensuring world-class delivery fully integrated within the global strategy community. Working in close collaboration with regional leads and the global CSO, he will focus on elevating the agency's strategic offering while spearheading key client projects. His extensive experience in corporate branding, brand transformation, and integrated strategy will be instrumental in shaping the agency's approach to creating meaningful brand interactions.
Throughout his career, Lowe has established himself as a thought leader in the industry, serving as an APAC Effies Judge and Singapore Effies Judge in 2023 and 2024. He co-authored the influential Global Effie paper 5 for 50 Anniversary Effie Award and has garnered numerous recognitions including APAC and North America Effies Awards and a Webby Award.
Alexandra Cerruti, APAC Managing Director of Design Bridge & Partners, shared:
“Charlie isn’t your typical brand strategist. With a background in strategy within communications agencies, he brings a fresh and unique perspective to the team. As clients increasingly seek synergies and seamless brand experiences, the lines between branding and communications are becoming ever more interconnected. Charlie’s deep passion for brands, combined with his strategic insight, will be invaluable in helping us deliver holistic solutions that truly resonate with our clients. We’re excited to leverage his expertise to drive success and create meaningful brand experiences"
Lowe's appointment reinforces DBP's commitment to elevating its strategic offering in the APAC region. Under his leadership, the agency looks forward to designing even more powerful brand interactions that motivate and move people, while accelerating its growth trajectory across key markets.
About Design Bridge & Partners
Design Bridge & Partners (DBP) is a global brand design agency known for crafting brands that move people and drive meaningful change. With a network of 900 creatives spanning 17 studios worldwide, DBP seamlessly blends brand strategy, design systems, and engagement to deliver solutions that resonate with audiences and achieve impactful results.
As part of the WPP network, DBP serves a diverse portfolio of global clients, including NASA Artemis, Coca-Cola, Diageo, Mastercard, and Unilever. The agency’s specialised practices in Gaming & Entertainment, Sustainability, and Industrial Design reflect its commitment to innovation and excellence. By creating brands that inspire, DBP continues to shape the future of design and branding.
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