CONNETIX has appointed Ben Lawless-Jennings as Head of Marketing. He was formerly Head of Marketing for LEGO Certified Stores and National Geographic Wear at Alquemie Group.
The strategic appointment underscores the company's commitment to brand growth and innovation, solidifying its position as a thought leader in the construction toy space as it continues to drive global market expansion.
Ben brings to CONNETIX more than 20 years marketing experience across renowned brands such as The Walt Disney Company, Nike, Warner Bros., and Optus. More recently, he served as Head of Marketing for LEGO Certified Stores and National Geographic Wear at Alquemie Group.
Working alongside the leadership, operations, and customer service teams, the role will report to Chief Executive Officer and Co-Founder, Brea Brand.
The role will be responsible for driving the company's brand development and strategic marketing vision, creating an engaging brand experience for customers, and delivering on the CONNETIX mission to inspire creativity and learning through play.
Brea Brand, CEO and Co-Founder of CONNETIX, said:
“It's not every day you come across someone with such a distinct global business perspective, so we’re pleased to appoint Ben to this critical role. With an impressive track record that aligns perfectly with our mission, we're confident he'll make a huge impact on our team during this exciting period of expansion.”
Ben Lawless-Jennings, Head of Marketing, said:
"I'm thrilled to join CONNETIX, a brand known for its quality and innovation. It is exciting to be on board and to support the team at such a pivotal time for the business. I'm a big believer in the power of a strong brand, the benefits of a multichannel approach, and the balance of art and science in marketing. I’m looking forward to the opportunities ahead."
About CONNETIX
CONNETIX is the ultimate educational toy, inspiring children to learn and grow through play. The award-winning Australian brand brings to market high-quality, STEAM and MESH accredited magnetic tiles designed to spark imaginations and nurture children’s development.
CONNETIX tiles are built to last and feature an exclusive bevel design, providing beautiful clear refractions while allowing children to build bigger. As an open-ended toy that grows with children as they learn and develop, CONNETIX is loved by families, educators, and allied health professionals across the globe.
With an innovative range of compatible packs, it’s easy to level up builds and add exciting new elements to play – offering a toy the whole family can enjoy, time and time again!
CONNETIX social media platforms collectively have 807.7k followers across the globe, and showcase endless ways to create, learn, and play.
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