Clemenger BBDO, CHEP & Traffik To Merge
Two of Australia’s most famous advertising agencies – Clemenger BBDO and CHEP Network – together with industry-leading activation agency, Traffik – will come together to form a full-service marketing communications agency from the end of March.
The new Clemenger BBDO agency (known as Clemenger) will deliver end-to-end solutions across brand creative, experience, media, digital and commerce, powered by data and innovation.
The agency will be built upon 75 years of Clemenger BBDO’s legendary platform creativity with the powerful and progressive capabilities of CHEP Network, one of the country’s most awarded agencies which redefined creativity and heralded a new era fuelled by media, technology and data.
The new agency will offer a seamless, tailored model to meet the evolving needs of today’s most ambitious brands, giving clients access to unmatched integrated marketing capabilities at scale and the connected global community of BBDO Worldwide.
Clemenger will be led by Lee Leggett as Chief Executive Officer and become one of the most
talented full-service agencies in Australia.
Clemenger BBDO, CHEP Network and Traffik’s clients include Samsung, Asahi, Mars, Michael Hill, The University of Sydney and 7-Eleven.
Clemenger Group CEO, Les Timar said:
“Our focus is to create ideas that embrace and define the future – in service of our clients, people and creativity. “Through its creative beating heart and breadth of expertise, the new Clemenger combines bold thinking with precision execution to turn ambitious growth aspirations into reality for our clients.
“We are embracing strength and scale to create a truly game-changing agency that perfectly balances our integrated capabilities across performance, marketing and brand platform creativity.”
“This is not about doing more with less. This is all about doing more with more.”
Clemenger CEO, Lee Leggett said:
“I feel very honoured to help Do Big Things for our clients by bringing together brilliant talent from across our teams into the new Clemenger agency”.
“We have created a bold offering with a clear purpose – deliver big and measurable ideas that define tomorrow.”
“This is a modern agency ready to navigate a world where the need for smart, creative thinking remains more important than ever.”
Clemenger will work alongside Clemenger Group’s agencies and consultancies in Australia and New Zealand and be an integral member of the Omnicom Advertising Group and BBDO Worldwide community of global agencies – recognised as the world’s most creatively charged agency network.
ABOUT CLEMENGER GROUP
Clemenger Group is Australasia's leading marketing communications network, comprising 18 individual companies across multiple disciplines.
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