Australian marketing news & analysis

Check out the key findings published in Pattern's 2025 Australian Marketplace Consumer Report.

In today's competitive small business market, is having an active business social media account as essential as it seems?

Sonder's 2025 Owned Media Global Market Report indicates rise of owned media and commercialisation of business assets in the year ahead.

Gaming has officially become Australia's number one passion, overtaking AFL and traditional interests, according to research by M&C Saatchi

TV remains the popular method for Australians to consume their sport with 68% watching sports on broadcast or cable TV

Mailchimp released “Brand Trust In the Age of Information Overload”, which focuses on the evolving relationship between brands & customers.

Intuit Mailchimp Launches Loyalty Study presenting 12 actionable tactics brands and marketers can take to build loyalty with their customers