Australian marketing news & analysis

As Edgell celebrates 100 years of being part of Australian mealtimes, the iconic Australian brand is stepping up to the crease with OMD Create and News Corp with a new content partnership featuring Australian cricketer Alex Carey, in line with the first Ashes Test Series this November. 

Bitdefender, a global cybersecurity leader, announced the extension of its multi-year partnership and collaboration agreement with Scuderia Ferrari HP, the Formula 1 racing division of Ferrari.

Homegrown Western Australian organisations, FRINGE WORLD and Pentanet team up to celebrate local talent and supercharge summer.

This deal for a sleeves sponsor sets a new benchmark in the NRL and will include a significant financial commitment to the club during its non-playing year of 2026.

Rocket joins OpenAI Services Partner program, merging AI models with digital expertise to drive results for Australian SMEs.

Coca-Cola® and Disney have teamed up to launch a limited-edition “Coca-Cola x Star Wars: Refresh Your Galaxy” collection, celebrating Star Wars fandom through exclusive packaging and immersive digital experiences. 

Samsung Electronics today announced it is hitting the ground running as a Major Partner of the TCS Sydney Marathon presented by ASICS.

Samsung Electronics Australia is returning as a Major Partner to captivate audiences at Vivid Sydney, this time with its world-class experiential activation, ‘Space to Dream’.

Binance Australia has announced a groundbreaking partnership with champion surfer Jack Robinson, marking the first major crypto sponsorship in Australian surfing history.

Geelong Cats welcomes Lee Kum Kee as a Premier Partner for the 2025 AFL Season.