Clayton SmithJul 12, 20221 min readKelly Townson got grilled! June Grill The Marketer wrap upWhat a great night! With an excellent turn out from regular Grillers and new Grillers alike for our Grill The Marketer June event focused...
Clayton SmithNov 25, 20196 min readUnderwear David & Goliath : Step One vs Calvin KleinToday I want to compare one of the oldest and hairiest bulges in the men's underwear game, Calvin Klein with newcomer Step One.
Clayton SmithMar 13, 20193 min readMarketing Gold - The Perth MintMy goodness we are into March, I can't believe it. It was myself and Carma's birthday last week, we are birthday twins, so yay happy...
Clayton SmithFeb 25, 20192 min readBoston Beer Can Crush - By ZendokeOver the last year, thanks to a couple of snobby beer aficionado friends of mine (my wallet hates you Damo and Leigh), I have found...
Clayton SmithJan 15, 20192 min readNomad Chocolate by Two From TwoAs you may have noticed, I like black and white branding. Clean, crisp and minimalist with plenty of space. Bold colour in graphic design...
Clayton SmithDec 7, 20182 min readGreat Small Business Branding - Claudio BiscottiThe longer I’m in this marketing game, the more importance I place on brand. I’ve come up with a (corny) phrase that sums up my current...
Clayton SmithDec 5, 20181 min readFree Plus Shipping From the 1800s - The Song Remains The SameAs a marketing nerd, I don’t just love great marketing from the now, I love looking back at marketing from the past. I recently came...
Clayton SmithDec 3, 20181 min readUber Gets LocalEvery marketer knows, the more aligned your content is with your target market, the better. This is easy when the company is a single gym...