Australian marketing news & analysis

If you are a marketer mentally singing Ben Lee right now, kudos. And sorry... I've been a little slack with my The Marketer duties and I...

People say they hate ads, especially TVCs. It's actually not true. They hate annoying ads, shouty ads, and boring ads - but they love...

You're hearing from me again because if I don't write about the Australia Day ads this week it'll be old news next week as we fly into...

In the marketing ecosystem, old-fashioned marketing is considered especially heinous. In Australia, the dedicated marketers who...

Sometimes you just need to slow down. With our hot summers it’s hard to maintain pace anyway, with wading through soupy humid days, and...

We’ve just gone live :O WELCOME - and thanks so much so being here! Local Social Media agency owners and birthday twins, Clayton from...

There’s no more denying it’s almost Christmas. There are carols ringing out across the land, every brand under the sun is doing '12 Days...

Ads that point out something we know is true, but have accepted as part of life regardless are some of the most powerful. They call out...

There’s been much said, written, and posted about Koala – if you’re into marketing campaigns (which you’d think you would be to be...