Australian marketing news & analysis

Coca‑Cola Australia's iconic Kings Cross billboard has long been a beloved feature of the Sydney skyline.

Have you ever had an Odd Job? Tourism Tasmania is asking you to apply for Odd Jobs like Wombat Walker in their latest campaign.

Black Sheep Advertising’s latest campaign for SAPOL aims to confront drug drivers with potential consequences of their behaviour.

I wrote that they had lost their way in 2022 - and I'm here again to say that, IMO, they're BACK!

Unpopular opinion: I don't rate the new lamb ad. I know, shocking. Hear me out...

TVCs are considered a bit old hat now, but people don't hate them as much as they say they do. Here's 3 that recently caught my attention.

We're not here to f*ck spiders. We're here to talk about Aussie marketing campaigns, and show you the good, bad and the deadly...

Our government has taken the mind-boggling step of forcing Facebook to pay for news content & Facebook has responded with a big fat nope.

Over the last year, thanks to a couple of snobby beer aficionado friends of mine (my wallet hates you Damo and Leigh), I have found...

People say they hate ads, especially TVCs. It's actually not true. They hate annoying ads, shouty ads, and boring ads - but they love...

You're hearing from me again because if I don't write about the Australia Day ads this week it'll be old news next week as we fly into...

As you may have noticed, I like black and white branding. Clean, crisp and minimalist with plenty of space. Bold colour in graphic design...

Sometimes you just need to slow down. With our hot summers it’s hard to maintain pace anyway, with wading through soupy humid days, and...

There’s been much said, written, and posted about Koala – if you’re into marketing campaigns (which you’d think you would be to be...