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Passionate & curious Australian marketers


Luke Whelan is July's Grill Guest for 7th Birthday Celebration
Our 7th birthday will be marked on the 23rd of July with all the usual Grill The Marketer fun, plus some birthday cake, and a special guest - Luke Whelan from Perth is OK!

The Marketer
Jul 81 min read
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Luke Whelan is July's Grill Guest for 7th Birthday Celebration
Our 7th birthday will be marked on the 23rd of July with all the usual Grill The Marketer fun, plus some birthday cake, and a special guest - Luke Whelan from Perth is OK!

The Marketer
Jul 81 min read


The Y Appoints Think HQ for National Brand Platform
Y Australia (formerly YMCA Australia) has appointed positive change agency Think HQ to lead its next national creative platform, following a competitive pitch process

The Marketer
17 minutes ago1 min read


PHILIPS AVENT PROMISES NO NEW MOTHER HAS TO DO IT ALONE
Philips Avent, a global leader in baby and parenting products, in partnership with We Scout, has launched Love For Mum, an integrated campaign that transforms a powerful consumer insight into storytelling, shopper marketing, retail activation, digital and consumer experience -demonstrating how brand purpose can be brought to life across the entire consumer journey

The Marketer
23 minutes ago3 min read


NZs Panhead Unveils New Brand Identity Beer Engineered via Weave
Beer, Engineered. NZs Panhead Unveils New Brand Identity via Weave

The Marketer
46 minutes ago2 min read


Bloom Digital Named Double Finalist at AMI Marketing Excellence Awards for Third Consecutive Year
Perth-based creative digital marketing agency Bloom Digital has once again been recognised on the national stage, earning finalist nominations in two categories at the Australian Marketing Institute (AMI) Awards for Marketing Excellence

The Marketer
23 hours ago2 min read


Dairy Australia Appoints Keep Left to Three-year PR and Influencer Remit
Keep Left has been appointed by Dairy Australia as its PR and influencer agency of record, following a competitive pitch earlier this year

The Marketer
2 days ago2 min read


Weave Doubles Down on Events with Weave Live
Independent brand agency, Weave, is formalising its long-established events capability, investing in a dedicated specialist division, Weave Live, as client demand for experience-led brand building continues to grow

The Marketer
2 days ago2 min read


Bench Media Strengthens Strategic Capability Appointing Andrea Samuel as Strategy Lead
Independent full-service media agency Bench Media has appointed experienced growth strategist Andrea Samuel as Strategy Lead, further strengthening its strategic advisory capabilities as the agency continues its next phase of growth

The Marketer
2 days ago2 min read


Tracksuit Acquires Hall to Bring AI Visibility Into Brand Tracking and Establishes Executive Team
Hall acquisition expands Tracksuit's brand tracking capabilities while completed executive leadership team positions the company for its next phase of growth

The Marketer
2 days ago3 min read


22-year-old AI Creators Ad is Going to Times Square for the FIFA World Cup 2026™ Final
After more than 20,000 registrations, Max Kaplan’s winning AI-made ad is heading to ExpressVPN’s Times Square Digital Takeover ahead of the FIFA World Cup 2026™ Final

The Marketer
3 days ago4 min read


Treasury Wine Estates and Social Soup Launch House of Winefluence
Australia’s first always-on wine creator academy

The Marketer
3 days ago2 min read


Kill Boring Dead Launches First Creator-led TikTok Campaign for Cathay Pacific
Social-first creative agency Kill Boring Dead (KBD) launched its first campaign for Cathay Pacific since being appointed earlier this year as creative partner for TikTok-native content

The Marketer
3 days ago2 min read


Brands Turn to AI Execution as Time Under Tension Secures Raft of New Clients
AI agency, Time Under Tension, announces a slew of new client wins, including retailers, Miele and Early Settler plus automotive parts manufacturer and distributor, Amotiv

The Marketer
3 days ago2 min read


Omnicom Media Appoints Andrew Cambridge as CEO of Initiative
Cambridge (Cambo) returns to the agency to lead its next phase of growth, succeeding Jo McAlister, who recently joined Newscorp as GM of StoryX.

The Marketer
Jul 162 min read


ARIA Responds to the Prime Minister’s AI Address
Australian Recording Industry Association (ARIA) CEO, Annabelle Herd, issued the following statement welcoming the Prime Minister’s commitment to Australian creators

The Marketer
Jul 151 min read


Sylvia Wiggins Appointed as a Director of Southern Cross Media Group
Southern Cross Media Group Limited (ASX: SXL) (“SCA”) today announces the appointment of Ms Sylvia Wiggins as an Independent Non-Executive Director, effective immediately

The Marketer
Jul 152 min read


Mediahub Appoints Kim Dolengowski as Head of Strategy
Full-service media agency Mediahub has appointed Kim Dolengowski Head of Strategy, reinforcing their commitment to market-leading strategic thinking Dolengowski will lead Mediahub's strategic offering across the agency's client portfolio, while also joining the agency's senior leadership team. As part of her broader remit, she will work closely with 303 Mediahub in Perth and sister agency 303 in Sydney to further strengthen strategic collaboration. Dolengowski brings more

The Marketer
Jul 152 min read


Kill Boring Dead and BOQ Launch The Ultimate Queenslander in Social-first Campaign
Social-first creative agency Kill Boring Dead has launched its first campaign for Bank of Queensland, celebrating Queenslander identity with a bold, locally inspired creative platform

The Marketer
Jul 142 min read


Netflix Boosts Bridgerton Awareness with Trend-led Pinterest Creative
Netflix leaned into Pinterest Predicts’ Opera Aesthetic trend, using creative that showcased Bridgerton's ornate sets, romantic styling and fashion-led cultural pull to align with a rising appetite for theatrical, romantic and visually rich inspiration from Pinterest users.

The Marketer
Jul 132 min read


Victorian Aboriginal Community Controlled Health Organisation Engage Think HQ for Bowel Cancer Screening Campaign
The Victorian Aboriginal Community Controlled Health Organisation (VACCHO) has launched The Biggest Relief - a new campaign using humour to encourage Aboriginal and Torres Strait Islander people across Victoria to participate in bowel cancer screening and prioritise early detection, via positive change agency Think HQ

The Marketer
Jul 92 min read


Havas Media wins Spin Master Media Account
Havas Media has been appointed as the media agency of record for leading global children’s entertainment company Spin Master after a competitive pitch

The Marketer
Jul 61 min read
Honda Launches “Young Macdonald Had No Farm” via Special and its Agency Village
At the heart of the campaign is a provocative question: "You don't live on a farm, so why drive a tractor?"

The Marketer
Jul 33 min read


Think HQ and CultureVerse Launch Nationwide Program to Activate 'forgotten' Bowel Cancer Screening Kits
"If you want to create genuine, lasting behaviour change, you can't just drive a branded truck into a town for a day and leave."

The Marketer
Jul 32 min read


Grill The Marketer Wrap - John Linton
Perth's pretty chilly this time of year - so we went to Berlin

The Marketer
Jul 22 min read


Cerebral Palsy Alliance Appoint Orphan as Creative Partner
Cerebral Palsy Alliance has chosen independent agency Orphan as its new creative partner for the global launch of a new evidence-based training platform

The Marketer
Jul 21 min read


Mudgee Region Tourism Rethinks Destination Marketing With Australia's First 'Rest Rebate'
Behavioural science informs campaign mechanic that rewards travellers for staying longer rather than simply travelling more

The Marketer
Jul 12 min read


Freedom and electriclime° Introduce a Character-Led Campaign for Jumeirah Al Naseem
Freedom and electriclime° have partnered on a new positioning campaign for Jumeirah Al Naseem, the contemporary beachfront destination within Jumeirah Group’s Madinat Jumeirah complex

The Marketer
Jun 302 min read


Uber Eats Launches Latest Ding Dong Deals ANZ Campaign
Uber Eats calls upon sports stars and a very unprofessional checkout assistant for latest Ding Dong Deals ANZ campaign

The Marketer
Jun 292 min read


PERTH BEARS FOUNDATION MEMBERS HIT 20,500
The Perth Bears have closed off their Foundation Memberships with an incredible 20,500 fans securing their place in club history

The Marketer
Jun 251 min read


Australia Post and Vinted Partner on Parcel Locker Launch Campaign
Australia Post partnered with Vinted, Europe’s second-hand marketplace, on a campaign supporting their Australian launch

The Marketer
Jun 252 min read


CX Lavender "excited to retain our indie energy, backed by a powerhouse network" Joins Omnicom Oceania
Omnicom Oceania has acquired the majority of CX Lavender, a customer experience agency, strengthening its capability across customer experience, loyalty and digital transformation

The Marketer
Jun 242 min read


Game On: Samsung Tackles Sideline Drama with Pocket-sized Video Referee
In the ‘Ultra Field Test’, Australian football legend Archie Thompson uses Samsung’s Galaxy S26 to help settle sideline dramas in grassroots sports

The Marketer
Jun 233 min read


KFC Launches Boxfull Range by Pushing Boxes to Their Chicken Limits via Special
Such is KFC’s dedication to ‘Go Full Chicken’

The Marketer
Jun 223 min read


Emily Green Joins Social Soup as Director of Partnerships
Social Soup, Australia and New Zealand’s community-first influence company, has announced the appointment of Emily Green as Director of Partnerships

The Marketer
Jun 201 min read


Integral Ad Science Launches Episode-Level Pre-Bid Optimisation for Podcasts on and off Spotify via The Trade Desk
Integral Ad Science Launches Episode-Level Pre-Bid Optimisation for Podcasts on and off Spotify via The Trade Desk

The Marketer
Jun 172 min read


Uber Eats Bags up Other Brands' Ads to Show They get Almost Almost Anything
Uber Eats has just released the latest instalment of their ‘Get Almost, Almost Anything’ campaign, via Special.

The Marketer
Jun 171 min read


Kevin Murphy Grows Marketplace Revenue 141% with Pattern
Premium haircare brand Kevin Murphy has grown its Amazon Australia revenue by 141% with ecommerce accelerator Pattern, transforming the marketplace from a grey market challenge into one of the brand’s fastest growing retail channels.

The Marketer
Jun 162 min read


Motorola Celebrates as the Official Smartphone Partner of the FIFA World Cup 2026™
Motorola - Official Smartphone Partner of the FIFA World Cup 2026™.

The Marketer
Jun 161 min read


Australians Say Yes to AI, if it’s Cheaper and Better
Two-thirds of Australians are willing to use an AI-only service from a brand, but only if it costs less and works better than what they get now.

The Marketer
Jun 162 min read


KFC Goes Full Chicken in New Platform From Special
New long-term platform marks the start of a new creative chapter for the brand

The Marketer
Jun 163 min read


Australia’s Online Shopping Experience has Become Predictable, but Consumers Crave Surprise and Discovery: Criteo
New research reveals Australians prioritise convenience online, but many still want shopping experiences that feel more exciting, relevant and emotionally engaging

The Marketer
Jun 163 min read


Incubeta Expands Google Capabilities with Acquisition of XPON’s GMP and GCP Business
Acquisition deepens Incubeta’s Google capabilities, adds specialist talent and sharpens its position as one of APAC’s leading digital marketing partners

The Marketer
Jun 152 min read


Cathay Pacific’s 80th Anniversary Celebrations Take Flight in Documentary Shot by electriclime° and BBC StoryWorks Commercial Productions
Celebrating 80 years together, Cathay Pacific has created a new documentary short produced by BBC StoryWorks Commercial Productions and electriclime°

The Marketer
Jun 151 min read


IAS Expands Brand Safety & Suitability Measurement to YouTube Audio Ad Campaigns
IAS Expands Brand Safety & Suitability Measurement to YouTube Audio Ad Campaigns

The Marketer
Jun 152 min read


OMNICOM OCEANIA APPOINTS KATE RACOVOLIS AS HEAD OF COMMUNICATIONS
Omnicom Oceania has appointed strategic communications and corporate reputation specialist Kate Racovolis as Head of Communications

The Marketer
Jun 152 min read


EatClub launches ‘Dining Out. Done Smart.’ Campaign via It’s Friday
EatClub, the restaurant deals app that helps Australians save and dine out more often while discovering great restaurants, has unveiled its first major brand campaign. Developed by independent creative agency It’s Friday, the campaign introduces a new brand platform, “Dining Out. Done Smart.”

The Marketer
Jun 153 min read


Samsung Lights up Sydney Harbour as the Sky Portal Takes Flight
Samsung Electronics Australia premiered its Sky Portal film during a spectacular aerial stunt above Sydney Harbour.

The Marketer
Jun 122 min read


ACA's Popular Evaluating Media Workshop Now on Sale
Audiences are becoming harder to reach and with media channels increasingly fragmenting, and understanding how media budgets are invested is more important than ever

The Marketer
Jun 111 min read


Seventy-eight Percent of B2B CMOs Say Brands Need to Reinvent to Stay Relevant: LinkedIn
LinkedIn announces Creator Marketplace and BrandWorks to help brands find the right creators and co-create high impact campaigns built for the platform

The Marketer
Jun 114 min read


It’s Friday Unveils New Brand Identity for Barker Alumni
Independent creative agency It’s Friday has launched a new brand identity for Barker Alumni, marking a major refresh for the school’s alumni community

The Marketer
Jun 112 min read
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