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Passionate & curious Australian marketers


The Marketer Welcomes Berlin's John Linton as June's Grill Guest
The Marketer Gives Good Guest - And June's event is no different!
We've squeezed in a bonus round of Grill and we know you're not going to want to miss it - because we asked John Linton to join us in the hot seat.

The Marketer
May 282 min read
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Integral Ad Science Launches Episode-Level Pre-Bid Optimisation for Podcasts on and off Spotify via The Trade Desk
Integral Ad Science Launches Episode-Level Pre-Bid Optimisation for Podcasts on and off Spotify via The Trade Desk

The Marketer
39 minutes ago2 min read


Uber Eats Bags up Other Brands' Ads to Show They get Almost Almost Anything
Uber Eats has just released the latest instalment of their ‘Get Almost, Almost Anything’ campaign, via Special.

The Marketer
45 minutes ago1 min read


Kevin Murphy Grows Marketplace Revenue 141% with Pattern
Premium haircare brand Kevin Murphy has grown its Amazon Australia revenue by 141% with ecommerce accelerator Pattern, transforming the marketplace from a grey market challenge into one of the brand’s fastest growing retail channels.

The Marketer
1 day ago2 min read


Motorola Celebrates as the Official Smartphone Partner of the FIFA World Cup 2026™
Motorola - Official Smartphone Partner of the FIFA World Cup 2026™.

The Marketer
1 day ago1 min read


Australians Say Yes to AI, if it’s Cheaper and Better
Two-thirds of Australians are willing to use an AI-only service from a brand, but only if it costs less and works better than what they get now.

The Marketer
1 day ago2 min read


KFC Goes Full Chicken in New Platform From Special
New long-term platform marks the start of a new creative chapter for the brand

The Marketer
1 day ago3 min read


Australia’s Online Shopping Experience has Become Predictable, but Consumers Crave Surprise and Discovery: Criteo
New research reveals Australians prioritise convenience online, but many still want shopping experiences that feel more exciting, relevant and emotionally engaging

The Marketer
1 day ago3 min read


Incubeta Expands Google Capabilities with Acquisition of XPON’s GMP and GCP Business
Acquisition deepens Incubeta’s Google capabilities, adds specialist talent and sharpens its position as one of APAC’s leading digital marketing partners

The Marketer
2 days ago2 min read


Cathay Pacific’s 80th Anniversary Celebrations Take Flight in Documentary Shot by electriclime° and BBC StoryWorks Commercial Productions
Celebrating 80 years together, Cathay Pacific has created a new documentary short produced by BBC StoryWorks Commercial Productions and electriclime°

The Marketer
2 days ago1 min read


IAS Expands Brand Safety & Suitability Measurement to YouTube Audio Ad Campaigns
IAS Expands Brand Safety & Suitability Measurement to YouTube Audio Ad Campaigns

The Marketer
2 days ago2 min read


OMNICOM OCEANIA APPOINTS KATE RACOVOLIS AS HEAD OF COMMUNICATIONS
Omnicom Oceania has appointed strategic communications and corporate reputation specialist Kate Racovolis as Head of Communications

The Marketer
2 days ago2 min read


EatClub launches ‘Dining Out. Done Smart.’ Campaign via It’s Friday
EatClub, the restaurant deals app that helps Australians save and dine out more often while discovering great restaurants, has unveiled its first major brand campaign. Developed by independent creative agency It’s Friday, the campaign introduces a new brand platform, “Dining Out. Done Smart.”

The Marketer
2 days ago3 min read


Samsung Lights up Sydney Harbour as the Sky Portal Takes Flight
Samsung Electronics Australia premiered its Sky Portal film during a spectacular aerial stunt above Sydney Harbour.

The Marketer
5 days ago2 min read


ACA's Popular Evaluating Media Workshop Now on Sale
Audiences are becoming harder to reach and with media channels increasingly fragmenting, and understanding how media budgets are invested is more important than ever

The Marketer
6 days ago1 min read


Seventy-eight Percent of B2B CMOs Say Brands Need to Reinvent to Stay Relevant: LinkedIn
LinkedIn announces Creator Marketplace and BrandWorks to help brands find the right creators and co-create high impact campaigns built for the platform

The Marketer
6 days ago4 min read


It’s Friday Unveils New Brand Identity for Barker Alumni
Independent creative agency It’s Friday has launched a new brand identity for Barker Alumni, marking a major refresh for the school’s alumni community

The Marketer
6 days ago2 min read


Peacock Bros. Captures Shaws Distillery's Grain-to-Glass Philosophy Through Premium Embellishment
Peacock Bros. has partnered with Shaws Distillery to produce a premium embellished label for the brand's Shaws Vanilla Vodka

The Marketer
6 days ago2 min read


Initiative Australia Welcomes Sarah O’Leary Back as Melbourne Managing Director
Initiative Australia is announces return of Sarah O’Leary Managing Director of its Melbourne office, bringing back a highly regarded leader at a key time for its Victorian operations

The Marketer
Jun 91 min read


Department of Education Gives Shape to a new Free Kinder Campaign via Fenton Stephens
Melbourne independent agency Fenton Stephens has developed a new campaign for the Victorian Department of Education, celebrating the powerful role kindergarten plays in a child’s early development

The Marketer
Jun 52 min read


The Australian Government Partners with Think HQ to Drive National Bowel Cancer Screenings
Think HQ has been appointed by the Department of Health, Disability and Ageing to deliver a nationwide community engagement roadshow aimed at increasing participation in Australia’s National Bowel Cancer Screening Program (NBCSP)

The Marketer
Jun 52 min read


Capel Group Accelerates Growth with Agency Network Expansion and Enhanced Capabilities
The group expands its geographic reach to introduce world-class expertise in internal communications, sonic branding, and retail design

The Marketer
Jun 43 min read


Dirt Launches ‘Bace’ for Global Fitness Authority Move With Nicole
Following its official market debut, female-led creative collective Dirt has unveiled the full creative architecture behind Bace, a global fitness platform ideated by creator and fitness entrepreneur Nicole McPherson (Move With Nicole) and performance coach Bodie Larden.

The Marketer
Jun 32 min read


AARON Signals 2026 Report Maps the Emerging Reality of AI Creativity
The AARON Awards has released AARON Signals 2026, a new global report exploring the creative, operational and cultural shifts reshaping advertising and brand storytelling in the AI era

The Marketer
Jun 33 min read


Media Tonic Rebrands to Jetstream Media, Signaling National Expansion
Media Tonic Announces Official Rebrand to Jetstream Media and Expands Nationally.

The Marketer
Jun 32 min read


BAIADA APPOINTS OMNICOM OCEANIA IN NEW INTEGRATED PARTNERSHIP
Baiada, one of Australia’s leading poultry businesses and the company behind Lilydale Free Range and Steggles, has announced a new partnership with Omnicom Oceania

The Marketer
Jun 32 min read


Research: Brand Communities Fail to Connect with Consumers
New Social Soup research reveals untapped opportunity for brands to connect with consumers.

The Marketer
May 293 min read


The Marketer Welcomes Berlin's John Linton as June's Grill Guest
The Marketer Gives Good Guest - And June's event is no different!
We've squeezed in a bonus round of Grill and we know you're not going to want to miss it - because we asked John Linton to join us in the hot seat.

The Marketer
May 282 min read


16,000 FANS AND COUNTING SIGN UP AS PERTH BEARS FOUNDATION MEMBERS
Demand Surpasses Expectations as Perth Bears Foundation Memberships Launch to Overwhelming Fan Response

The Marketer
May 283 min read


Research: Is the Marketing Funnel Turning into a Fork?
New research from strategic research consultancy 5D has found that the way consumers choose service brands is changing faster than most marketing strategies can keep up with, and that the single biggest predictor of how people make purchasing decisions is no longer demographics, attitudes or intent. It is how many times they have made the decision before.

The Marketer
May 283 min read


Pattern Launches Pattern Intelligence (Pi) to Accelerate AI-Powered Ecommerce Growth for Global Brands
Pi combines active sensors, automated action loops, and 77T+ proprietary data points to identify new opportunities and accelerate brand growth

The Marketer
May 273 min read


PERTH BEARS HEAD COACH MAL MENINGA VISITS PILBARA FOR ANZAC CHALLENGE AND GALA DAY
Perth Bears Head Coach and NRL Immortal Mal Meninga travelled to the Pilbara over the weekend to take part in the Pilbara Rugby League ANZAC Challenge and North West Gala Day - a landmark occasion for grassroots rugby league in WA

The Marketer
May 273 min read


Rituals are Reshaping how Brands Earn Relevance in Everyday Life, new Study via The Research Agency Reveals
In an increasingly unpredictable world, people are actively creating stability through rituals, and brands can play a meaningful but carefully defined role within them, according to new research from The Research Agency (TRA).

The Marketer
May 273 min read


Research: Half of Aussie Creators Leave Deals on the Table
Research: Half of Aussie Creators Leave Deals on the Table due to bad Briefs

The Marketer
May 262 min read


State of Social ‘26 Welcomes Back Tess Palmyre for Fourth Year
Brandable founder and DEI strategist returns to Optus Stadium with a session on using friction as a creative force

The Marketer
May 252 min read


MESHKI Boosts Performance with Pinterest & Triple Whale Partner-power
As MESHKI scaled its global marketing efforts, maintaining strong returns and efficiency became critical

The Marketer
May 223 min read


Think HQ Appoints Victoria Gehrig as Chief Operating Officer
Think HQ has appointed Victoria Gehrig as Chief Operating Officer, bringing one of Australia's most experienced agency operations and M&A integration leaders into their national leadership team.

The Marketer
May 222 min read


Oasis Unleash 80s Nostalgia in Welcome Video, Thanks to Partner, Raz Studios
Ahead of the 2026 Oasis Ball, Oasis partnered with Raz Studios and director Paul Komadina to produce the eagerly anticipated welcome video on the night

The Marketer
May 213 min read


The Sky is the Limit as Samsung Unveils its Vivid Sydney Activation
Samsung Electronics Australia returns as a Major Partner of Vivid Sydney, this year bringing to life its interactive Sky Portal Studio activation

The Marketer
May 214 min read


HOUSTON GROUP APPOINTS AMANDA SZYLO DUNCAN AS CHIEF STRATEGY OFFICER
Leading independent brand consultancy, Houston Group, has appointed Amanda Szylo Duncan as Chief Strategy Officer

The Marketer
May 212 min read


Orange Line Appointed by Blueberry to Lead SEO, Authority and AI Visibility Strategy
Following a competitive pitch, consulting-led digital marketing agency Orange Line has announced its appointment by Blueberry, a global retail forex and CFD broker, to lead its SEO, authority building and visibility strategy

The Marketer
May 202 min read


Stop the Scroll and Design the Exit: Pinterest Executive Encourages Aussie Users to Get off the Platform
VP of Global Creative Xanthe Wells throws the industry playbook out the window, urging marketers to put the lives of consumers first and the brand second

The Marketer
May 193 min read


OMNICOM OCEANIA NAMED AS 7-ELEVEN’S ‘GAME CHANGER OF THE YEAR’
The award recognises a partner accelerating 7-Eleven's growth as an industry disruptor - through bold initiatives, breakthrough products and transformative solutions that drive long-term strategic growth and step-change for the business.

The Marketer
May 193 min read


Gunther Consulting Expands Offer With New Modular Go-to-Market Services
Fractional marketing consultancy, Gunther Consulting, announces an expansion to its agency offering unveiling a suite of new, go-to-market modular services, a refreshed visual identity, and a dedicated Personal Branding pathway for creative leaders.

The Marketer
May 192 min read


The Power of Love - Oasis Ball Raises $155k
WA’s advertising, marketing and media industry raised $155,793 for The Salvation Army at the 29th annual Oasis Ball

The Marketer
May 192 min read


OMD Elevates Planning Leadership with Two Key Promotions
OMD Australia announces the promotion of longstanding OMD leader, Thad King, to Chief Planning Officer, joining the National Executive Team

The Marketer
May 182 min read


Capel Group Launches Capel Sport: Redefining What a Global Sports Marketing Can Look Like
The Capel Consultancy announces the establishment of Capel Sport – a global sports practice designed to redefine how rights holders and brands navigate the intersection of culture, commerce, and community

The Marketer
May 182 min read


Initiative Strengthens Senior Leadership with Samantha Smith, Mikayla Ellis Appointments
Initiative Australia has grown its leadership team, with two new appointments - Mikayla Ellis as Managing Partner - Sydney, and Samantha Smith as National Head of Marketing

The Marketer
May 182 min read


Last Day - Pick Up Your Oasis Wristbands!
Pick-up is from Carat's offices at 190 St Georges Tce by COB today

The Marketer
May 131 min read


Orange Line Appointed by Ashley & Martin as SEO, Outreach and AI Agency
Orange Line announced its appointment by Ashley & Martin, one of Australia and New Zealand’s most recognised hair loss treatment providers, to lead a comprehensive SEO, outreach, and AI visibility program across both markets.

The Marketer
May 121 min read


WPP Media Appoints Marcelle Hoyek to Lead EssenceMediacom Sydney Client Portfolio
WPP Media has appointed Marcelle Hoyek to lead its EssenceMediacom client portfolio in Sydney, which includes Lion, HBO Max, Uber, Commonwealth Bank, KFC and UPI

The Marketer
May 111 min read
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