top of page
The Marketer

Featured
Passionate & curious Australian marketers


The Marketer Welcomes Berlin's John Linton as June's Grill Guest
The Marketer Gives Good Guest - And June's event is no different!
We've squeezed in a bonus round of Grill and we know you're not going to want to miss it - because we asked John Linton to join us in the hot seat.

The Marketer
May 282 min read
More


Department of Education Gives Shape to a new Free Kinder Campaign via Fenton Stephens
Melbourne independent agency Fenton Stephens has developed a new campaign for the Victorian Department of Education, celebrating the powerful role kindergarten plays in a child’s early development

The Marketer
9 minutes ago2 min read


The Australian Government Partners with Think HQ to Drive National Bowel Cancer Screenings
Think HQ has been appointed by the Department of Health, Disability and Ageing to deliver a nationwide community engagement roadshow aimed at increasing participation in Australia’s National Bowel Cancer Screening Program (NBCSP)

The Marketer
16 minutes ago2 min read


Capel Group Accelerates Growth with Agency Network Expansion and Enhanced Capabilities
The group expands its geographic reach to introduce world-class expertise in internal communications, sonic branding, and retail design

The Marketer
24 hours ago3 min read


Dirt Launches ‘Bace’ for Global Fitness Authority Move With Nicole
Following its official market debut, female-led creative collective Dirt has unveiled the full creative architecture behind Bace, a global fitness platform ideated by creator and fitness entrepreneur Nicole McPherson (Move With Nicole) and performance coach Bodie Larden.

The Marketer
2 days ago2 min read


AARON Signals 2026 Report Maps the Emerging Reality of AI Creativity
The AARON Awards has released AARON Signals 2026, a new global report exploring the creative, operational and cultural shifts reshaping advertising and brand storytelling in the AI era

The Marketer
2 days ago3 min read


Media Tonic Rebrands to Jetstream Media, Signaling National Expansion
Media Tonic Announces Official Rebrand to Jetstream Media and Expands Nationally.

The Marketer
2 days ago2 min read


BAIADA APPOINTS OMNICOM OCEANIA IN NEW INTEGRATED PARTNERSHIP
Baiada, one of Australia’s leading poultry businesses and the company behind Lilydale Free Range and Steggles, has announced a new partnership with Omnicom Oceania

The Marketer
2 days ago2 min read


Research: Brand Communities Fail to Connect with Consumers
New Social Soup research reveals untapped opportunity for brands to connect with consumers.

The Marketer
7 days ago3 min read


The Marketer Welcomes Berlin's John Linton as June's Grill Guest
The Marketer Gives Good Guest - And June's event is no different!
We've squeezed in a bonus round of Grill and we know you're not going to want to miss it - because we asked John Linton to join us in the hot seat.

The Marketer
May 282 min read


16,000 FANS AND COUNTING SIGN UP AS PERTH BEARS FOUNDATION MEMBERS
Demand Surpasses Expectations as Perth Bears Foundation Memberships Launch to Overwhelming Fan Response

The Marketer
May 283 min read


Research: Is the Marketing Funnel Turning into a Fork?
New research from strategic research consultancy 5D has found that the way consumers choose service brands is changing faster than most marketing strategies can keep up with, and that the single biggest predictor of how people make purchasing decisions is no longer demographics, attitudes or intent. It is how many times they have made the decision before.

The Marketer
May 283 min read


Pattern Launches Pattern Intelligence (Pi) to Accelerate AI-Powered Ecommerce Growth for Global Brands
Pi combines active sensors, automated action loops, and 77T+ proprietary data points to identify new opportunities and accelerate brand growth

The Marketer
May 273 min read


PERTH BEARS HEAD COACH MAL MENINGA VISITS PILBARA FOR ANZAC CHALLENGE AND GALA DAY
Perth Bears Head Coach and NRL Immortal Mal Meninga travelled to the Pilbara over the weekend to take part in the Pilbara Rugby League ANZAC Challenge and North West Gala Day - a landmark occasion for grassroots rugby league in WA

The Marketer
May 273 min read


Rituals are Reshaping how Brands Earn Relevance in Everyday Life, new Study via The Research Agency Reveals
In an increasingly unpredictable world, people are actively creating stability through rituals, and brands can play a meaningful but carefully defined role within them, according to new research from The Research Agency (TRA).

The Marketer
May 273 min read


Research: Half of Aussie Creators Leave Deals on the Table
Research: Half of Aussie Creators Leave Deals on the Table due to bad Briefs

The Marketer
May 262 min read


State of Social ‘26 Welcomes Back Tess Palmyre for Fourth Year
Brandable founder and DEI strategist returns to Optus Stadium with a session on using friction as a creative force

The Marketer
May 252 min read


MESHKI Boosts Performance with Pinterest & Triple Whale Partner-power
As MESHKI scaled its global marketing efforts, maintaining strong returns and efficiency became critical

The Marketer
May 223 min read


Think HQ Appoints Victoria Gehrig as Chief Operating Officer
Think HQ has appointed Victoria Gehrig as Chief Operating Officer, bringing one of Australia's most experienced agency operations and M&A integration leaders into their national leadership team.

The Marketer
May 222 min read


Oasis Unleash 80s Nostalgia in Welcome Video, Thanks to Partner, Raz Studios
Ahead of the 2026 Oasis Ball, Oasis partnered with Raz Studios and director Paul Komadina to produce the eagerly anticipated welcome video on the night

The Marketer
May 213 min read


The Sky is the Limit as Samsung Unveils its Vivid Sydney Activation
Samsung Electronics Australia returns as a Major Partner of Vivid Sydney, this year bringing to life its interactive Sky Portal Studio activation

The Marketer
May 214 min read


HOUSTON GROUP APPOINTS AMANDA SZYLO DUNCAN AS CHIEF STRATEGY OFFICER
Leading independent brand consultancy, Houston Group, has appointed Amanda Szylo Duncan as Chief Strategy Officer

The Marketer
May 212 min read


Orange Line Appointed by Blueberry to Lead SEO, Authority and AI Visibility Strategy
Following a competitive pitch, consulting-led digital marketing agency Orange Line has announced its appointment by Blueberry, a global retail forex and CFD broker, to lead its SEO, authority building and visibility strategy

The Marketer
May 202 min read


Stop the Scroll and Design the Exit: Pinterest Executive Encourages Aussie Users to Get off the Platform
VP of Global Creative Xanthe Wells throws the industry playbook out the window, urging marketers to put the lives of consumers first and the brand second

The Marketer
May 193 min read


OMNICOM OCEANIA NAMED AS 7-ELEVEN’S ‘GAME CHANGER OF THE YEAR’
The award recognises a partner accelerating 7-Eleven's growth as an industry disruptor - through bold initiatives, breakthrough products and transformative solutions that drive long-term strategic growth and step-change for the business.

The Marketer
May 193 min read


Gunther Consulting Expands Offer With New Modular Go-to-Market Services
Fractional marketing consultancy, Gunther Consulting, announces an expansion to its agency offering unveiling a suite of new, go-to-market modular services, a refreshed visual identity, and a dedicated Personal Branding pathway for creative leaders.

The Marketer
May 192 min read


The Power of Love - Oasis Ball Raises $155k
WA’s advertising, marketing and media industry raised $155,793 for The Salvation Army at the 29th annual Oasis Ball

The Marketer
May 192 min read


OMD Elevates Planning Leadership with Two Key Promotions
OMD Australia announces the promotion of longstanding OMD leader, Thad King, to Chief Planning Officer, joining the National Executive Team

The Marketer
May 182 min read


Capel Group Launches Capel Sport: Redefining What a Global Sports Marketing Can Look Like
The Capel Consultancy announces the establishment of Capel Sport – a global sports practice designed to redefine how rights holders and brands navigate the intersection of culture, commerce, and community

The Marketer
May 182 min read


Initiative Strengthens Senior Leadership with Samantha Smith, Mikayla Ellis Appointments
Initiative Australia has grown its leadership team, with two new appointments - Mikayla Ellis as Managing Partner - Sydney, and Samantha Smith as National Head of Marketing

The Marketer
May 182 min read


Last Day - Pick Up Your Oasis Wristbands!
Pick-up is from Carat's offices at 190 St Georges Tce by COB today

The Marketer
May 131 min read


Orange Line Appointed by Ashley & Martin as SEO, Outreach and AI Agency
Orange Line announced its appointment by Ashley & Martin, one of Australia and New Zealand’s most recognised hair loss treatment providers, to lead a comprehensive SEO, outreach, and AI visibility program across both markets.

The Marketer
May 121 min read


WPP Media Appoints Marcelle Hoyek to Lead EssenceMediacom Sydney Client Portfolio
WPP Media has appointed Marcelle Hoyek to lead its EssenceMediacom client portfolio in Sydney, which includes Lion, HBO Max, Uber, Commonwealth Bank, KFC and UPI

The Marketer
May 111 min read


Rumblings, an Australian-founded AI Platform is Launching to Help Brands Understand What’s Changing in Culture
Rumblings, an Australian-founded AI platform is launching to help brands understand what’s changing in culture, and what to actually do about it.

The Marketer
May 113 min read


Suntory BOSS Coffee Café Promises "Less Milkshake. More Real Coffee" with New ANZ Campaign via It’s Friday
Suntory BOSS Coffee is challenging the iced coffee category head-on with the launch of a new ANZ campaign for its newly launched Café range

The Marketer
May 112 min read


An Evening Of Neon-drenched Entertainment Awaits
The Oasis Committee are excited to announce that the 2026 Oasis Ball will be a night of electric entertainment that’s sure to rock your socks off

The Marketer
May 82 min read


UM Australia Strengthens Leadership, Appoints Jessica Lauria as Managing Director, Sydney
UM Australia has announced the appointment of Jessica Lauria as Managing Director, UM Sydney, to accelerate the agency’s next phase of growth and deepen its client partnerships

The Marketer
May 73 min read


We Are Living in a Material World - Bids Open on the Oasis Ball Auction
Let’s see your true colours shining through to help support The Salvos!

The Marketer
May 62 min read


Marcus Evans Announces 19th Edition of the CMO Summit 2026, Uniting Australia's Most Senior Marketing Leaders in Queensland
Marcus Evans Announces 19th Edition of the CMO Summit 2026, Uniting Australia's Most Senior Marketing Leaders in Queensland

The Marketer
May 53 min read


OMNICOM OCEANIA PARTNERS WITH MINIMBA TO SCALE MARKETING EFFECTIVENESS ACROSS THE REGION
Omnicom Oceania announces industry first, multi-year partnership with the MiniMBA in Marketing, committing to roll out globally recognised marketing effectiveness program across its client-facing leadership teams at scale

The Marketer
May 52 min read


PS Digital Opens Office in Perth CBD
Perth-based digital marketing agency PS Digital has opened its first dedicated office on Murray Street, marking a significant milestone after four years operating out of co-working spaces

The Marketer
May 12 min read


Manifest Raises $2M to get Agencies Battle-ready for the AI era
As artificial intelligence changes how work is created, the traditional agency model is facing increasing pressure

The Marketer
Apr 293 min read


Industry Legends Join Experience Advocacy Taskforce as Official Ambassadors to Help Tackle Ageism
The Experience Advocacy Taskforce (EAT) announces the appointment of four of Australia’s media and advertising industry’s most respected leaders as official Ambassadors (we have adopted Sherilyn), marking a significant step forward in its mission to challenge ageism and reshape the industry.

The Marketer
Apr 292 min read


Shorthand launches Shorthand for WordPress
The immersive digital storytelling platform, announced Shorthand for WordPress, a new plugin that lets content teams create and publish stories directly inside WordPress

The Marketer
Apr 292 min read


Grada Reinvents Brand Design for Decaf Launch via Weave
Australian specialty coffee liqueur brand, Grada, unveils bold new packaging design to mark launch of Grada Midnight Decaf

The Marketer
Apr 283 min read


WPP Media New Zealand Appoints Head of Data and Technology
This newly created role demonstrates WPP Media’s strong commitment to expanding its world-class data and technology capabilities in New Zealand, to deliver client growth in an increasingly complex marketing landscape.

The Marketer
Apr 232 min read


WPP Media and Six Rival Universities Disrupt Graduate Recruitment with IGNITION ’26
In an Australian-first initiative that disrupts both traditional university learning and corporate graduate recruitment, WPP Media has partnered with six rival universities to launch IGNITION ’26

The Marketer
Apr 233 min read


Kill Boring Dead Takes Three Webby Award Nods Home, Proving “Weird” Wins at the Webbys
Australian independent, Kill Boring Dead, announced that its campaign Loctite's Museum of Second Chances is the Winner of the Webby Award in Social & Games - Weird Category at the 30th Annual Webby Awards

The Marketer
Apr 223 min read


Youth Off The Streets Partner with INNOCEAN Australia, PHD Media, UnLtd, and Rabbit Productions in Powerful New Campaign
Youth Off The Streets partners with INNOCEAN Australia, PHD Media, UnLtd, and Rabbit Productions to show the cascading effect of tiny gestures

The Marketer
Apr 213 min read


DAVID GATT JOINS OMNICOM OCEANIA TO LEAD MARKETING OPERATIONS AND ECOSYSTEMS DESIGN
Omnicom Oceania has appointed David Gatt as Managing Director, Marketing Operations & Ecosystem Design

The Marketer
Apr 202 min read


The Research Agency Appoint Senior Team to Accelerate Growth of Brand Tracking Capability
The Research Agency (TRA) has appointed Ben Farnsworth as Sales Director, reporting to Managing Partner, Australia, Terri Hall, Farnsworth

The Marketer
Apr 163 min read
bottom of page
