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Passionate & curious Australian marketers


March 2026 Grill Wrap & Photos
This was a very special installment of Grill The Marketer, for a few reasons which I'll elaborate on at the end of this post because I know you just want to get to the meaty bits and the photo gallery.

The Marketer
Apr 23 min read
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Win a $6k Thailand holiday in the Oasis Ball Raffle
Win A Trip To Thailand Worth $6k - Oasis Ball Raffle On Sale Thanks to News Australia, Media Tonic & My Holiday

The Marketer
2 minutes ago2 min read


GET YOUR CLAWS ON THE FIRST OFFICIAL PERTH BEARS MERCHANDISE
The Perth Bears have launched their inaugural official merchandise collection, including the club’s very first training range, offering fans an array of apparel and accessories ahead of the team's 2027 NRL debut

The Marketer
8 minutes ago2 min read


Belong Brings ‘Simple Solutions’ to Life in First-to-Market, Multi-Partner Media Collaboration via OMD
Belong has unveiled a national campaign transforming everyday internet behaviour into a powerful demonstration of the brand’s platform: ‘Just BE'

The Marketer
2 hours ago2 min read


PERTH BEARS ‘TRACKS’ ACADEMY LAUNCHES IN WESTERN AUSTRALIA
The inaugural Perth Bears Tracks Academy for rising WA rugby league talent launches in a historic moment for the code

The Marketer
2 hours ago2 min read


Bonfire Marks Ninth Year as Founding Partner of State of Social
Bonfire have partnered with the State of Social since its launch in 2018, supporting its growth into one of Australia’s leading conferences for social media, digital marketing, and communications professionals.

The Marketer
2 hours ago2 min read


March 2026 Grill Wrap & Photos
This was a very special installment of Grill The Marketer, for a few reasons which I'll elaborate on at the end of this post because I know you just want to get to the meaty bits and the photo gallery.

The Marketer
Apr 23 min read


Cathal Mongey & Joe Wilkie Named Australian Young Lions 2026 Winners
Cathal Mongey (Juicebox) and Joe Wilkie (Moonsail) are off to Cannes to represent Australia on the world stage after winning the Film category of the Young Lions.

The Marketer
Mar 301 min read


PERTH BEARS WELCOME XFM AS OFFICIAL PARTNER
Perth Bears Welcome Xpress Freight Management as official partner for 2027

The Marketer
Mar 272 min read


Oasis Satellite Event Announcement - Exclusive Screening of The Devil Wears Prada 2
Join the Oasis Committee for an exclusive screening of The Devil Wars Prada 2 thanks to Val Morgan

The Marketer
Mar 271 min read


Samsung Launch Galaxy S26 & Galaxy Buds4 in Australia with Multi-channel Campaign via Clemenger BBDO
To celebrate the official launch of the Galaxy S26 series and Galaxy Buds4 series this month, Samsung Electronics Australia hosted a series of exciting activations for customers across the country.

The Marketer
Mar 265 min read


Adelaide Central Market Appoints SAUCE as Creative Partner for Market Expansion
The Adelaide Central Market Authority has appointed SAUCE. The Creative Agency as its creative partner ahead of the Market Expansion, part of the Market Square precinct $600 million development.

The Marketer
Mar 242 min read


The Oasis Ball 2026 'Electric Dreams' Tickets On Sale Now
The Oasis Committee is amped to announce that tickets are now on sale for 2026’s Oasis Ball ‘Electric Dreams’ to be held on Friday May 15th, in The Crown Ballroom.

The Marketer
Mar 202 min read


LinkedIn Brings BrandLink to Australia, The CEO Magazine Joins as First Australian Publisher
New B2B marketing research shows trust and video are reshaping how Australian brands reach buyers – and LinkedIn is making it easier to scale both

The Marketer
Mar 193 min read


Pattern Launches End-To-End Generative Engine Optimisation Framework for Australian Brands
Pattern, a leader in accelerating brands on global ecommerce marketplaces by leveraging proprietary technology and AI, announced the launch of two new tools designed to facilitate and measure brand discovery through emerging AI platforms

The Marketer
Mar 182 min read


Contentful Establishes Australian Presence and Expands Local Operations to Meet Growing Demand
Contentful deepens commitment to ANZ with local entity, regional leadership, and enterprise-ready digital experience platform

The Marketer
Mar 172 min read


Adland Sleeps Rough for 2nd Annual Oasis Sleepout, Raises $66,000 for Youth Homelessness
Adland Sleeps Rough for 2nd Annual Oasis Sleepout, Raises $66,000 for Youth Homelessness

The Marketer
Mar 165 min read


Chicken Treat Launches “Never Gets Old” Brand Platform With Hypnosis
Reminding West Aussies why Chicken Treat has been part of the state’s good times as they enter their 50th year

The Marketer
Mar 163 min read


Bonfire Marks 10 Years as a Google Premier Partner
Bonfire named Google Premier Partner in 2026, marking the 10th year the Subiaco Performance Agency has held the status

The Marketer
Mar 112 min read


Hypnosis and West Coast Eagles Launch “All The Way West” to Mark 40 Years
The West Coast Eagles have launched a new campaign with Hypnosis celebrating the undivided dedication of the people who have carried the club since the beginning

The Marketer
Mar 93 min read


Grill The Marketer March Guest Announcement: Bec Stott & Stephen Ellis Join Carma Levene This Month
The first installment of Grill The Marketer for 2026 has some incredible guests from the Not-For-Profit world, Bec Stott and Stephen Ellis

The Marketer
Mar 74 min read


Heads & Tales Acquires Sydney Design Agency Holy Cow! Creative
Leading creative content and custom publishing agency Heads & Tales announced it has acquired boutique design agency Holy Cow! Creative – a move that will significantly expand its Sydney footprint.

The Marketer
Mar 62 min read


New+Improved Ventures Appoints Chief of Staff to Strengthen Founder & Talent Pipeline
New+Improved Ventures, the venture studio building the next generation of marketing technology companies, announced the appointment of Laura Lowther as Chief of Staff

The Marketer
Mar 42 min read


Wavemaker Announces Got2b’s Return to Sydney Gay and Lesbian Mardi Gras 2026 with a Bigger, Bolder Partnership
As official hair styling partner, Got2b is hosting its first ever parade float celebrating self‑expression and a wider activation across Mardi Gras

The Marketer
Feb 263 min read


Five Retail & Supply Chain Trends Reshaping Australian Commerce in 2026 According To Manhattan Associates
Manhattan Associates revealed its top predictions for Australia’s retail and supply chain sectors in 2026, signalling a year where AI advances, real-time fulfilment expectations, and the evolution of unified commerce will fundamentally reshape how retailers operate.

The Marketer
Feb 253 min read


PERTH BEARS SIGN ANOTHER LANDMARK WEST AUSTRALIAN PARTNERSHIP WITH ATLAS BUILDING
Another iconic West Australian company has partnered with the Perth Bears

The Marketer
Feb 242 min read


Anchor Partners With Sky And Miss Polly’s Kitchen To Flip The Script On Influencer Marketing
Anchor has partnered with Sky and creator Polly Markus of Miss Polly's Kitchen to launch a new culinary campaign that brings influencer-led cooking content into premium broadcast environments

The Marketer
Feb 213 min read


QSIC Turns Up Retail Media Reliability with Datadog
Australia’s retail media audio platform strengthens uptime and scalability across 17,000 stores

The Marketer
Feb 183 min read


Mike Dann Joins Bonfire as Senior Art Director
Bonfire’s move into creative continues with the appointment of Senior Art Director Mike Dann. Award-winning Perth-based performance agency Bonfire has appointed Mike Dann as Senior Art Director.

The Marketer
Feb 132 min read


Hardie Grant Strengthens Board With Two Senior Appointments to Power Its Next Phase of Growth
Hardie Grant has appointed Janey Martino and Shirley Chowdhary to its Board

The Marketer
Feb 133 min read


Amazon, Temu & Shein Dominate Australia’s Marketplace At Expense Of Local Competition
Pattern’s 2026 Marketplace Consumer Report reveals a sector under pressure, with global giants tightening their grip and the era of local marketplaces at risk

The Marketer
Feb 125 min read


Mastercard Appoints Alexandra Sloane to Lead Integrated Marketing and Communications Efforts in Australasia
Mastercard has appointed Alexandra Sloane as Vice President, Integrated Marketing and Communications, Australasia

The Marketer
Feb 62 min read


GLOBAL AGENCY NETWORK BETS ON BRISBANE TALENT
Brisbane-based strategic brand consultancy LCC Group recently hosted the Australian launch of Capel Group, a new global network of independent agencies.

The Marketer
Feb 63 min read


OMNICOM MEDIA AUSTRALIA ANNOUNCES LEADERSHIP CHANGE FOR MEDIA AGENCY UM
Stevie returns to Omnicom following three years in a senior leadership role outside the network, after previously spending seven years with Omnicom in leadership positions at PHD Australia.

The Marketer
Feb 32 min read


Payper Launches New Zealand’s First AI Press Release Builder
Payper, New Zealand’s only results-based PR agency, has today launched New Zealand’s first dedicated AI press release builder.

The Marketer
Feb 12 min read


Perth Bears & McDonald's Team Up For Family-First Major Partnership
The Perth Bears have announced McDonald’s as their newest Major Partner under a three-year deal that will also see the Ronald McDonald House Charities become the official charity partner of the NRL’s newest franchise

The Marketer
Feb 12 min read


Humanforce Strengthens Executive Team With Appointment of Cameron Partridge as Chief Growth Officer
Leading global provider of AI-driven human capital management (HCM) solutions for frontline workforces, announces the appointment of Cameron Partridge as Chief Growth Officer (CGO)

The Marketer
Jan 203 min read


New Brand Campaign From Fitness First Puts Fitness Back On Aussie Agenda
Fitness First Australia has launched its first major brand campaign since appointing Leo Australia last year, unveiling ‘Let’s Put Fitness First’ - a call to put fitness firmly back on Australia’s agenda.

The Marketer
Jan 203 min read


Uber's "Can't Do That If You're Driving" Campaign Adds Retro Games
In the latest instalment of the ‘Can’t Do That if You’re Driving’ campaign, retro games turned downtime into playtime in in partnership with EssenceMediacom, Livewire and Special.

The Marketer
Jan 203 min read


Cannes Young Lions Competition Registrations Open
If you're under 30 and keen for a challenge that'll have you the king of the jungle, here's what you need to know.

The Marketer
Jan 161 min read


Perth Bears Unveil Logo Ahead of 2027 NRL Debut
Perth Bears CEO Anthony De Ceglie said the logo paid homage and respect to the North Sydney Bears while embracing the club’s future in Western Australia.

The Marketer
Jan 142 min read


Capel Group Launches Unlocking Independent Agencies' Global Power
Founder-led collective redefines marketing with stability, expertise, and worldwide reach.

The Marketer
Jan 133 min read


Novated Lease Australia Appoints Priya Kanniappan Chief Marketing Officer
Kanniappan joins NLA’s executive team with over 13 years’ experience across Australia’s leading digital marketplaces. She’s held senior marketing leadership roles at carsales, Eventbrite, and most recently Easy Weddings.

The Marketer
Jan 122 min read


Wrap: Grill The Marketer - Champions of Change Edition
We Hosted Leigh Wood & Tess Palmyre for the Final Event of 2025 - Here's How it Went

Carma Levene
Dec 17, 20254 min read


Deaf Lottery Launches $1m Prize
For the first time in its 37-year history, the Deaf Lottery is offering a one-million-dollar major prize in its Christmas draw, increasing the total prize pool by more than $300,000.

The Marketer
Dec 17, 20253 min read


The Winner Takes It All: Oasis Golf Day Registrations Now Open
In 2025 the Oasis Committee, with the help of their sponsors, supporters, and the wider industry, raised over $170,000 for The Salvation Army’s Oasis Project. In 2026, they’re aiming even higher, and as part of a growing schedule of satellite events are introducing a brand-new Oasis Golf Day.

The Marketer
Dec 17, 20252 min read


Cash Converters Doubles Down on WA Sport With Perth Bears Partnership Announced
The Perth Bears have today announced a landmark deal with trusted second-hand retailer and personal finance provider Cash Converters for NRL principal partnership.

The Marketer
Dec 15, 20253 min read


Coca-Cola Refreshes Sydney’s Iconic Kings Cross Coke Sign
Coca-Cola Australia has launched a new look for Sydney’s iconic Kings Cross Coke sign, which represents the simple joy of connection

The Marketer
Dec 10, 20252 min read


18th CMO Summit 2026: Uniting Marketing Leaders to Shape the Future of the Industry
The Marketer is once again a Media Partner of the CMO Summit, this time hosted in Sydney in February 2026

The Marketer
Dec 9, 20252 min read


Opinion: What Cristiano Ronaldo’s Perplexity Investment Means For The AI Landscape
Cristiano Ronaldo just announced his investment into Perplexity AI, giving it another boost in mainstream popularity and propels yet another round of celebrity ambassadorship in the world of the AI wars. Ronaldo brings mainstream credibility to an AI search engine challenging Google and ChatGPT. But can celebrity backing actually move the needle? What does this partnership reveal about how AI companies are shifting from features to accessibility?
Ning Choi
Dec 9, 20253 min read


Edgell Marks Century With Summer Cricket Partnership Via OMD & News Corp
As Edgell celebrates 100 years of being part of Australian mealtimes, the iconic Australian brand is stepping up to the crease with OMD Create and News Corp with a new content partnership featuring Australian cricketer Alex Carey, in line with the first Ashes Test Series this November.

The Marketer
Dec 9, 20253 min read
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