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Australian marketing news & analysis


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Zeina Khodr Sparked Up The Grill
Chief Spark at Paper + Spark, Zeina Khodr Set The Grill Alight
Carma Levene
2 days ago3 min read
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Zeina Khodr Sparked Up The Grill
Chief Spark at Paper + Spark, Zeina Khodr Set The Grill Alight
Carma Levene
2 days ago3 min read


Inaugural Oasis Sleepout Raises $60,000
Over 45 representatives from media and creative took up the challenge to join the committee’s first Oasis Sleepout and raised $60k.
The Marketer
3 days ago3 min read


2025 Oasis Ball Tickets Now On Sale
Join the Oasis Committee ‘On Broadway’ as the Crown Ballroom is transformed into New York City and be captivated by the magic of the theatre
The Marketer
Mar 261 min read


Lee Kum Kee Continues Collaboration with MasterChef’s Declan Cleary
Australia's favourite Asian condiments brand continues its ambassadorship with MasterChef contestant Declan Cleary.
The Marketer
Mar 252 min read


Pipeline360 Expands APAC Presence with Joseph McCarthy as Senior Account Director
Joseph McCarthy joins Integrate's media division, Pipeline360, as Senior Account Director to drive APAC growth.
The Marketer
Mar 252 min read


Geelong Cats and Lee Kum Kee Team Up for 2025 AFL Season
Geelong Cats welcomes Lee Kum Kee as a Premier Partner for the 2025 AFL Season.
The Marketer
Mar 242 min read


electriclime° Appoints Jason Heller as Executive Producer Asia and Expands into Thailand
Jason joins the electriclime° team in Singapore, as the film house opens its Bangkok office.
The Marketer
Mar 192 min read


Filmmaker Hopi Allard Signs With electriclime° on Exclusive Basis
electriclime° welcomes filmmaker Hopi Allard on an exclusive basis in the MENA and APAC regions.
The Marketer
Mar 172 min read


Zephyr PR Appointed PR Partner for 4 Voices
Zephyr PR has been appointed as the PR agency for 4 Voices, a charity bridging social isolation and empowering vulnerable women and girls.
The Marketer
Mar 172 min read


Pierre Gasly’s Fan-Designed Australian Race Helmet Revealed in Binance Mural in Melbourne
Binance unveils the fan-designed race helmet that F1 Driver, Pierre Gasly, will wear at the Australian GP.
The Marketer
Mar 133 min read


Inaugural Oasis Sleepout
40+ of WA advertising, media and communications professionals have signed up for the inaugural Oasis Sleepout aiming to raise $30k.
The Marketer
Mar 102 min read


Doodles and Golden Wolf Release Animated Short Film “Dullsville and The Doodleverse"
Doodles and Golden Wolf release animated short 'Dullsville and the Doodleverse' across streaming platforms.
The Marketer
Mar 91 min read


electriclime° MENA Expands With New Alserkal Avenue Office in Dubai
After an award-winning 2024, electriclime° MENA has expanded into a brand new space that will serve as an art and creative hub in Dubai.
The Marketer
Mar 72 min read

Westfield and Disney Announce the Return of 'Imagine with Westfield' in 2025
Disney and Westfield team up for a third year to deliver immersive experiences across Australia and New Zealand.
The Marketer
Mar 51 min read

CommBank Takes Aussies To NYC With ‘Out of Here’ OOH
CommBank + M&C Saatchi Group Bring NYC to Melbourne with Jonny's famous hotdogs for travel app launch.
The Marketer
Mar 44 min read


Media Communications Agency, Zephyr PR, acquires PDPR Marketing and Creative
Media communications agency, Zephyr PR, is thrilled to announce the successful acquisition of PDPR Marketing and Creative.
The Marketer
Mar 33 min read

Samsung Vision AI Explored in New Global Film by Cheil Worldwide & electriclime°
The global spot sees a family united in a sleek, modern location and shows off the AI TV’s stand and cable-free design.
The Marketer
Feb 252 min read

Bloom Digital Wins Silver in the World Design Awards 2025
Perth-based agency Bloom Digital wins Silver in the World Design Awards 2025, for their rebrand of Tilenni Stiles.
The Marketer
Feb 252 min read


CONNETIX Appoints Ben Lawless-Jennings Head of Marketing
CONNETIX has appointed Ben Lawless-Jennings as Head of Marketing. He was formerly Head of Marketing for LEGO
The Marketer
Feb 252 min read


The Coca-Cola Company Launch Fanta Lemon 'Wanta Fanta'
Fanta Lemon launches in Australia, as part of The Coca-Cola Company’s campaign to give young Aussies more of what they ‘Wanta’
The Marketer
Feb 252 min read


Clemenger Merger - Creating ‘Ideas That Define Tomorrow’
Clemenger BBDO, CHEP Network & activation agency, Traffik – will come together forming a full-service marketing communications agency.
The Marketer
Feb 242 min read

MFA Unveils Psychosocial Safety Playbook To Champion A Supportive Work Environment
The Media Federation of Australia (MFA) launch the MFA People First – A Playbook for Leaders on Psychosocial Safety.
The Marketer
Feb 193 min read


SA Gov Launches ‘Spot the Harm, Stop the Harm’ Campaign via SAUCE. The Creative Agency
New campaign from Department of Human Services and its unit Gambling Harm Support SA, explaining the early signs of gambling harm launches
The Marketer
Feb 173 min read


Grill The Marketer Back for 2025, Hosting 1st Interstate Guest, Zeina Khodr
Tickets are now on sale for Grill The Marketer 2025, with the first event of the bi-monthly series’ 6th year on March 27 at The Court Hotel
The Marketer
Feb 142 min read

The 2025 Oasis Ball Takes Centre Stage On Broadway
‘Oasis Ball, On Broadway’ rolls out the red carpet on 16th May, when the Crown Ballroom transforms into a stunning theatre.
The Marketer
Feb 142 min read


Samsung Launches Galaxy S25 Series in Australia With House of Galaxy Studios
Samsung Electronics today announced the launch of the Galaxy S25 Series in Australia, ringing in the next era of mobile AI.
The Marketer
Feb 144 min read


Design Bridge & Partners Welcomes Charlie Lowe as APAC Chief Strategy Officer
DBP, a global leader in brand design and strategy, announces the appointment of Charlie Lowe as APAC Chief Strategy Officer.
The Marketer
Feb 123 min read

Campbells Reaffirms Position As Go-To Wholesaler In New Campaign Via Paper + Spark
Paper + Spark Launch 'We've Got You' Campaign For Campbells Wholesale.
The Marketer
Feb 121 min read

Paper + Spark Wins FAAA Brand Awareness Campaign "Better Off"
Paper + Spark was awarded the highly competitive brand awareness campaign for the Financial Advice Association Australia (FAAA)
The Marketer
Feb 123 min read


Bloom Digital Named Best Small SEO Agency at the APAC Search Awards
Bloom Digital has been recognised as Best Small SEO Agency (25 or under employees) in the 2025 APAC Search Awards.
The Marketer
Feb 62 min read


Oasis Committee Returns Stronger Than Ever for 2025
Following a record-breaking event in 2024, the Oasis Committee is back and ready to build on its success for an even more impactful 2025.
Carma Levene
Feb 53 min read


Marketplace Shake-Up: Amazon Thrives, Catch Closes, Chinese Platforms to Stall
Check out the key findings published in Pattern's 2025 Australian Marketplace Consumer Report.
The Marketer
Feb 54 min read


Balarinji’s Australian Pavilion Logo Takes Gold in World Design Awards
The Australian Pavilion logo for the 2025 Osaka World Expo by Indigenous design studio, Balarinji, won gold in the 2025 World Design Awards.
The Marketer
Feb 43 min read

Boomerang Earns Two YouTube Creator Awards
Boomerang receives two YouTube Silver Play Buttons as its sports channels surpass 100K subscribers each, with 200M+ views in nine months.
The Marketer
Feb 42 min read


NZ’s Pay-Per-Coverage PR Firm Relaunches
Payper, New Zealand’s results-based PR firm, has officially relaunched under the leadership of communications expert Lewis Hampton.
The Marketer
Jan 292 min read


Fad or Forever: Which Elements of AI are Here to Stay?
Fad or Forever: Which Elements of AI are Here to Stay? By Joe Stevens, Client Lead, Atomic 212°
The Marketer
Jan 283 min read

King Living Crowns UM Australia Global Media Partner
King Living announces the appointment of UM Australia as its new global media agency.
The Marketer
Jan 282 min read

Pattern’s 2025 eCommerce Forecast: Growing Competition, Social Commerce, and AI Drive Change in Australia
Pattern, the global eCommerce and marketplace accelerator, has identified the key trends that will shape eCommerce in Australia in 2025.
The Marketer
Jan 234 min read


Revolution Creative Group and Zephyr PR Appointed Lead PR and Social Media Agency for PowerCap
Revolution Creative Group and Zephyr PR appointed as the lead PR and social media agency for PowerCap and Zero Emissions Developments (ZED).
The Marketer
Jan 202 min read


Martin Box Named Executive Producer for electriclime° in Australia
electriclime° have named award-winning creative Martin Box as their new Executive Producer in the ANZ region.
The Marketer
Jan 152 min read

Splice Marketing Rebrands After Seven Years in Business
Australia’s leading healthcare marketing agency, Splice Marketing, has unveiled their new brand after seven years in business.
The Marketer
Jan 142 min read

Binance Hosts F1 Fan Contest to Design Pierre Gasly's Australian GP Helmet
The winning design will win an exclusive virtual meet-and-greet with Pierre, a signed helmet, and unforgettable race day experience.
The Marketer
Jan 93 min read


Coca‑Cola’s Iconic Sydney Kings Cross Billboard Celebrates 50 Years
Coca‑Cola Australia's iconic Kings Cross billboard has long been a beloved feature of the Sydney skyline.
The Marketer
Jan 83 min read


Aussie Start Up, Tonza Deals Redefines Customer Engagement With Cutting-Edge QR Tech
Melbourne-based startup Tonza Deals redefines customer engagement with QR tech.
The Marketer
Dec 17, 20242 min read

Comms8 Partners with UKAEG to Strengthen British Advertising’s Reach in Greater China
Bridging East and West by delivering marketing solutions that combine strategic thinking, cultural sensitivity, and technological innovation
The Marketer
Dec 16, 20244 min read


The Oasis Committee, Sponsors & Guests Celebrate $162k Donation at Intimate Oasis House Breakfast Event
Oasis Committee presents $162k cheque to Oasis Project at an intimate breakfast event.
The Marketer
Dec 16, 20243 min read


Jac+Jack Drives 19% Revenue Growth with Pattern’s Performance-Focused Ecommerce Strategy
Jac+Jack, an iconic Australian designer, has achieved 19% revenue growth with Pattern's conversion-focused digital marketing strategy.
Sean Palm
Dec 13, 20243 min read


Teach Us Consent Chooses Not Another™ for Government Initiative
Award-winning agency Not Another ™️has been engaged by Teach Us Consent.
The Marketer
Dec 10, 20242 min read


Online Revenue Up 37% for Strand with Pattern's AI Ecommerce Growth Strategy
Global ecommerce and marketplace accelerator Pattern, is working with Strand to enhance online revenue and expand its customer base.
The Marketer
Dec 6, 20243 min read


Carbon Creative Launch First Nations Campaign to Combat Online Disrespect
Featuring Nooky, the campaign encourages First Nations youth to 'Turn Up Respect' and silence social media influencers fuelling disrespect.
The Marketer
Dec 6, 20244 min read
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